Marketing Translations

Marketing and public relations are powerful tools in creating and managing your company’s image. The right marketing efforts can make all the difference to your bottom line, and improve your overall image in the international community. As more and more companies enter the global marketplace, the need for translation services in the marketing area continues to grow.

Translating your marketing documents, like brochures and collateral materials, into other languages is a great way to promote your products and services to the farthest reaches of the globe. Whether you’re looking for Spanish, Swahili, or simplified Chinese translations,our servicess can help.

Oops, They Did It Again–Poor Marketing Translations

There are many stories of what can go awry when the wrong translators are put in charge of international marketing translations. One incorrect letter in the translation process can lead to some very embarrassing mistakes. An example of this point is illustrated in the case of American Airlines whose efforts to market leather first-class seats to Mexican consumers were derailed when the translation company made a mistake, and instead told consumers to “fly naked” on American Airlines.

The soft drink giant Coca-Cola experienced faulty translations when the name was translated into Chinese. A slight error lead to a huge misunderstanding, and the Coke name was translated as “bite the wax tadpole.” These errors are significantly consequential, because a seemingly minor error in translating can lead to potentially devastating results. Avoid mistaken translations, call us today.